Tron Legacy

How national audiences have been targeted by Disney in their promotion of TRON.

TRON legacy used several advertising techniques to draw in national audiences . A adress in the terms and conditions of a viral website led people to San Diego, California, USA near the city's convention center where the Comic Con 2009 took place and some footage and information on the sequel was released. Flynn's Arcade (The arcade from the movie) was re-opened at the same location, featuring several working arcade games as well as a full-size light cycle from the new movie was on display.

They also used rides and attractions such as the one in the Walt Disney World Resort in Florida, they decorated one monorail trainwith special artwork of lightcycles with trailing beams of light as well as the film's logo. The so called "Tronorail" was unveiled in March 2010.

Disneyland Resort in California,held a night time dance party called "ElecTRONica" on October 8, 2010 and had the Winners of the hit american TV show " America's Best Dance Crew", perform. A sneak peak with scenes from the film was shown in 3D with additional in-theater effects in the MuppetVision theater as part of ElecTRONica,.

The nightime show World of Color at Disney California Adventure began using a Tron: Legacy themed encore featuring Daft Punk's piece titled "The Game Has Changed" from the movies soundtrack, they used new effects and projections on Paradise Pier attractions it officially premiered on November 1, 2010.

Disney also were involved in the construction of a special room in Jukkasjärvi ice hotel using designers Ian Douglas-Jones and Ben Rousseau to create "The Legacy of the River", a high-tech suite inspired by "Tron: Legacy". It featured electroluminescent wire capturing the art style of the film.Screenings and premiere

On October 28, 2010, 23 minutes of the movie was screened on many IMAX theaters all over the world (except in southern Sweden) and the tickets for this event were sold out within an hour . Original merchandise from the movie was also available for sale on the day, the preview featured many of the clips from the film's trailers, but in complete form.

How international audiences have been targeted by Disney in their promotion of TRON.

To make TRON appeal to international markets Disney used several techniques to advertise it. They had TRON Tuesdays where everyTuesday leading up to the release of the movie exclusive new video content, including behind-the-scenes clips, trailers and artwork, were available via the internet.  They also had Daft Punk, a famous french house duo create the Soundtrack which was released on December 7th. They also realesed lots of tron merchandise ranging from t shirts to head phones as well as a video game based on the “TRON: Legacy” movie.

They also used something called viral marketing, where several websites are set up to discretely promote the movie. Flynnlives.com, a fictitious site maintained by activists who believe Kevin Flynn (the father of the protagonist) is alive, even though he's been missing since 1989 was set up to promote the movie. Clicking on a tiny spider in the lower section of the main page led to a countdown clock that hit zero on July 23, 2009, 9:30 pm PDT. Within the Terms of Use Section, an address was found.eventaull a 9th viral site, homeoftron.com, was found. It portrayed some of the history of Flynn's Arcade as well as a fan memoir section. 

They attached trailers to several movies that were assumed to be big in the cinemas to make the movie appeal to a much wider audience, these movies ranged from Alice in wonderland to jackass 3d. Sneak previews of the film aired on November 5 on Disney Channel during new episodes of The Suite Life on Deck and Pair of Kings.


In comparison to Duncan Jones' Moon


Well, the massive differing budget meant one thing and one thing only. TRON had the money behind it to be a blockbuster, it had things that people wanted, Daft Punk doing the soundtrack, Jeff Bridges, a younger CGI Jeff Bridges, a relatively well known cast. Moon had Kevin Spacey's voice and that guy from Hitchhikers guide to the galaxy. Tron had lots of trailers attached to lots of movies that were sucessfull, moon didnt. Tron had merchandise, moon didnt.

Film Fo'

1. What is Film4's remit (its reason and purpose for being)?

It provides opportunities for up and coming directors and directors that have been in the scene for a while but maybe aren’t getting as much recognition and opportunities as they feel they deserve.

2. What types of films are green-lighted by Film4? Give examples of films and genres.

Slum dog millionaire – romance, adventure
Four lions - Comedy
In Bruges – comedy. drama
Submarine – comedy, coming of age drama
Last king of Scotland - drama

3. Why is Tessa Ross regarded as "the mother of British film-making" and therefore instrumental for Film4's success?

She turned around film four after it faced an uncertain future due to the broadcasters struggling attempts to retain its funding. She is regarded as the mother of British film making due to her involvement in the projects and the extent she goes to, as well as supporting directors who may be feeling “unloved” in the business.

4. How much is Film4's yearly budget and how much of it did "Slumdog Millionaire take up? (Be careful with this one as co-productions, UK Lottery money and deals with Pathe, etc. helps make Film4's budget stretch further!)

Film 4’s budget was last year increased by 20% from 8 to 15 million pounds, Slumdog millionaire cost $15 million to make, roughly 10 million pounds.

5. Why does Film4 form partnerships with other companies/individuals?

They do this to get the rights to certain things, for example when filming slumdog millionaire Tessa Ross had to get the rights to the game show “who wants to be a millionaire” so they could use it in the film.

6. What is the future for Film4 - budget and film-wise?

Film four is hoping to raise its budget to £50 million starting this year, this will take place by adding £15 million a year each year until they reach it, and this will take place over 5 years.

7. What problems did Film Four face in the noughties?

In 2001 the flop of charlotte gray in the cinemas having cost film 4 5.7 million to make was not received well even though it was one of the most expensive films they’ve ever made.
2006 was also troublesome because it pay to view model of business wasn’t working out due to a low level of subscribers. Although it is now doing a lot better since its launch on freeview using an advertising model.